A Meta spokesperson explained, "We have fixed an error spinnaus casino that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake." Despite the "TikTokification" of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022. Users can also view statistics on their videos and see other user's videos that are trending in the Inspiration tab. The app includes some AI features and the ability to post directly to Instagram or Facebook.
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Instagram has been proven to attract the younger generation, with 90% of its 150 million users under the age of 35. While Instagram may appear to be one of the most widely used sites for photo sharing, only 7% of daily photo uploads, among the top four photo-sharing platforms, come from Instagram. While Instagram has a neutral gender-bias format, 68% of Instagram users are female and 32% are male. As of 2014update, Instagram's users are divided equally, with 50% iPhone owners and 50% Android owners. This increased to 150 million in January 2017, 200 million in April, surpassing Snapchat's user growth, and 250 million active users in June 2017.
- On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality.
- In 2015, Instagram was named No. 1 by Mashable on its list of “The 100 best iPhone apps of all time”, noting Instagram as “one of the most influential social networks in the world.” Instagram was listed among Time’s “50 Best Android Applications for 2013” list.
- In November 2019, it was announced that Instagram would start to roll out a new feature to Brazil known as Instagram Reels.
- Picardo et al. 2020 examined the relationship between self-harm posts and actual self-harm offline and found such content had negative emotional effects on some users.
- Lub & Trub 2015 showed that following more strangers increases social comparisons and depressive symptoms.
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- Instagram has been criticized in India for not taking steps to counter homophobic and transphobic contents.
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The tab was later expanded again in November 2016 after Instagram Live launched to display an algorithmically curated page of the "best" Instagram Live videos currently airing. In April 2016, Instagram added a "Videos You Might Like" channel to the tab, followed by an "Events" channel in August, featuring videos from concerts, sports games, and other live events, followed by the addition of Instagram Stories in October. The tab was updated in June 2015 to feature trending tags and places, curated content, and the ability to search for locations.
In popular culture
Digital rights groups such as 7amleh and Access Now argue that the removal of Palestinian content reflects broader issues of digital discrimination and have called for greater transparency from social media platforms. People can't buy things on Instagram, we are simply a place where people share photos and videos. We encourage people who come across illegal or inappropriate content to report it to us using the built-in reporting tools next to every photo, video or comment, so we can take action.
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However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Inc., Instagram's parent company, asking users who come across such content to report the material, at which time a "dedicated team" reviews the information. In 2013, the BBC discovered that users, mostly located in the United States, were posting images of drugs they were selling, attaching specific hashtags, and then completing transactions via instant messaging applications such as WhatsApp. The company will put suggested posts ahead of posts from people who the user is following in the Instagram feed, citing positive reception as the reason for this change. On June 23, 2021, Instagram announced a test change to the "suggested posts" feature.
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- The platform supports both landscape and portrait modes, perfect for all screen sizes.
- In June 2020, because of the Black Lives Matter movement, Instagram became more widely used as a social justice platform.
- The platform runs smoothly on all devices — no downloads needed.
- On September 3, 2025, Instagram launched a native iPadOS app, which before relied on the iOS app and did not utilize the larger screen size of tablets.
- A 2021 study by Büttner & Rudertb showed that not being tagged in an Instagram photo triggers the feeling of social exclusion and ostracism, especially for those with higher needs to belong.
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Since 2017, Instagram has employed the ability to reduce the prominence of accounts ("shadowbanning") it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app's Explore section. However, in December 2021, Adam Mosseri, in a Senate hearing on child safety issues, stated that the company is developing a version of the feed that would show user posts in chronological order. Instagram said the algorithm was designed so that users would see more of the photos by users that they liked, but there was significant negative feedback, with many users asking their followers to turn on post notifications in order to make sure they see updates.
On July 5, 2023, Meta launched Threads, a social network platform connected to Instagram that allows users to make public shortform blog posts comprising text, photos, and videos, as well as to converse with other users and reblog other users' posts. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. In July 2016, it announced that users would be able to turn off comments for their posts, as well as control the language used in comments by inputting words they consider offensive, which will ban applicable comments from showing up. In response to abusive and negative comments on users' photos, Instagram has made efforts to give users more control over their posts and accompanying comments field. Stories are more authentic than typical photos posted as posts because users know that in 24 hours their Stories will disappear if they don't add them as highlighted (however users can check who saw their Story for 48 hours after it was published).
2019: IGTV, removal of the like counter, management changes
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The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted. In June 2017, Instagram announced that it would automatically attempt to filter offensive, harassing, and "spammy" comments by default. Meta representatives replied that they were disappointed with the lawsuit and were hoping instead to continue working with other companies from the industry to create new and better standards for applications teens use. In a recent survey, half of the applicants admitted to photo editing behavior which has been linked with concerns over body image.